Where Ideas Become Brands
That Matter

Nipun graduated from Whistling Woods and has been working for eight years in entertainment and media, which is a long time to learn that the best story wins. He has worked with Zee Studios and Kiran Rao, and came out convinced of one thing: a sharp story wrapped in a pop-culture hook will outperform a fat budget any day.

An IIT and IIM grad, he sees performance marketing as a strategy game. Like Dota 2, it’s about reading the lane early and knowing when to farm and when to push. Like Hades, every run is a loop of small upgrades, and like Civilization, it’s a long game of compounding.

Aaryan spent his undergrad years at IIT Kanpur in the rooms of literary societies, where he learned to wordsmith. Then came IPAC, where he built a deep, ground-level understanding of audiences. Today he combines both to build the most efficient, scalable performance marketing engine.

If Narottam learned one thing in the corridors of IIT Kanpur’s Drama Society, it’s that a simple line can be made punchy. He wrote so many street plays on so many boring topics that he can now make the most boring product look thrilling. He’s convinced a good creative engine can change a company’s growth trajectory.

Shruthy has spent 8 years making brands impossible to ignore, leading social and performance work for Publicis, GroupM, and Dentsu. Her own Instagram grew from 500 to 122K+ followers, with viral videos hitting 58M+ views. Turns out she knows how to stop a thumb mid-scroll and keep it there.

Prathamesh started in the drama club at IIT Kanpur, writing skits for live audiences. Now he writes ads, which turns out to be the same craft with a shorter attention span to win over. He still believes every line has to earn its laugh, or its click.

Hashvith runs on Rick Sanchez energy: question the process, find the shortcut, never spend an hour on a ten-minute task. An IIT Kanpur electrical engineer turned Creative Associate, he works where creative strategy meets analytical thinking.

Shivani keeps Content Ops and Performance work running smoothly. She turns scattered briefs and deadlines into work that ships and performs. She makes people’s dreams and Google Sheets come true, and she does it with a straight face.

Radhika is a little bit of everything, every day, and most days she is still working out what the everything is. Founders’ Office keeps her in the middle of it all, so she has seen every corner of Vidrow. Chaos is just her Tuesday.

Bably was once a girl with dreams. Now she’s a girl with an edit tracker, and somehow the dreams survived the transition. She keeps Post Production Performance on schedule, one cut at a time, and treats every timeline like it owes her an apology.

Others work to feed their families. Ayush works to keep his bike running, and the bike is the harder client. As Post Production Manager on Performance, he meets every deadline with the calm of someone who has survived worse.

Kiran walks into every shoot saying “Easy.” He walks out asking what they just shot. Then he edits it into something so good that he claims he knew it all along. Content Ops and Performance is his favourite genre: chaos to confidence.

Ekansh works in brand marketing and has every celebrity’s contact saved in his phone. The celebrities, sadly, don’t have his number. He negotiates like an aunty and still walks away with freebies like an uncle.

Give Anil a messy task and a deadline, and he’ll take three breaks and solve it on the fourth. In Content Ops, he treats chaos as a warm-up round. Deadlines don’t stress him. They just set the pace.

Anil believes careers aren’t built overnight. They grow when you choose to get a little better every day, and he takes that seriously. As a Creative Associate in Performance marketing, he is quietly stacking small wins, one day at a time.

Sneha is a copywriter with a background in advertising and PR, now writing performance scripts and copy. She hunts for the right hook, turns simple briefs into things people want to watch or read, and is still finding her voice. Her secret ingredient? A little PJ in every script.

Utkarsh is a writer, director, actor, and unofficial snack manager on the Post Production team. He has led teams, made independent projects, and delivered fast, mostly on chai, deadlines, and pure jugaad. His stories stick with people long after the pack-up.

Sandeep runs Post Production like a machine, turning raw footage into finished work at a pace that makes deadlines look relaxed. Give him a timeline and he’ll hand back something polished before anyone else has finished their coffee.

Anshika works in social media, which means she gets paid to scroll. The catch is she has to decide what’s worth stopping for, and she’s very good at it. As a Creative Associate on Social, she turns an endless feed into ideas people actually stop for.