Increase the Outbound Conversion. Generate
high intent B2B Leads.

ClientVisualDub

Timeline12 Months

FunnelToFu · MoFu · BoFu

VisualDub is a global B2B platform that enables businesses to produce Studio quality Lip Sync while maintaining exceptionally high visual fidelity and spatio-temporal consistency.

01VISUALDUB × VIDROW · CASE STUDY

Problem Statement

VisualDub is a global B2B platform that enables businesses to produce Studio quality Lip Sync while maintaining exceptionally high visual fidelity and spatio-temporal consistency.

VisualDub wanted a campaign that could overcome the following requirements:

01
Increase the Outbound Conversion (emails/InMails)
02
Establish and strengthen its position as a Global Brand
03
Engage with and Generate high intent B2B Leads
04
Explain its technology - highlighting the various use cases and its amazing technology

02TOFU CAMPAIGN

For Global Positioning and covering the
largest spectrum of the target audience

01
A premium and minimalist set was designed with the different personas to target the global audience. The cast with global resemblance was selected for global appeal.
02
To engage a larger group of target audience, pain points chosen were not any persona-specific problem but something that is faced by a greater number of personas.

The following 3 ICPs were chosen:

Video still: An Influencer — An Influencer

03CREATIVE SOLUTION

Tech-savvy, scientific
and futuristic.

The mood and tone of the explainer video was designed to be a combination of all tech-savvy, scientific and futuristic.

This ensures that high intent leads, who have spent their time watching the video, were able to understand the technology easily with their understanding being that VisualDub really has a great scientific solution towards solving the dubbing and lip syncing problem.

3 important things that were taken care of:

01
Persona
3 Global Personas from different Industries were chosen combination of which creates an exhaustive set for all the feature use cases of VisualDub
02
Ease and Convenience
The ease of using the platform for Lip Syncing was highlighted in the explainer video
03
Global Identity
The Campaign positions VisualDub as a Global Tech entity based out of the USA. Creates an ease in trust for the global stakeholders

04FIRST CAMPAIGN

The resultant Global Launch Campaign of
this collaboration comprised 4 videos

A series of short product showcase, use showcase, client work were used to remind the leads about VisualDub and stay on their top of mind while making any decision. Since it’s not pure SaaS, VisualDub stuck to organic channels for marketing (LinkedIn + emails) instead of paid ads.

Influencer film — 3 Videos: one of each ICP

Director film — 3 Videos: one of each ICP

Master video of all 3 ICPs — Master Video of all 3 ICPs

LinkedIn post from NeuralGarage's CTO at the VisualDub stand at IEEE SWEAT 2024 — VisualDub showcases these videos in all the events they attend

05MOFU CAMPAIGN

Use Case Explaining
Case Studies

After the ToFu Campaign, VisualDub now wanted to target potential leads that are already aware and would like to understand more about VisualDub’s use cases and the relevant work that they did for their various clients. For this, we decided to make case study videos for VisualDub’s every client. With these videos, the idea was also to filter leads with low or medium intent.

Below are the videos from this MoFu campaign:

06BOFU CAMPAIGN

Tech Explainer Video

With VisualDub’s potential clients already aware of their global presence and with consideration already built with the help of the use cases videos, now the objective was to explain to high-intent leads about their technology, the ease and the benefits of using VisualDub.

For this, the idea was to create an animated video that explains the technology in simple terms for ease of understanding while not missing the science behind their technology.

Here is the video for catering to the BoFu high intent leads